Red dairy breeds across Europe represent a unique source of genetic diversity and are partly organized in trans-national breeding programs but are also well adapted to local conditions providing regional identity of products for consumers. The objective of REDIVERSE is to develop and to set in place collaborative and integrated novel breeding and management concepts to achieve a resilient and competitive use of these resources. A further goal is to strengthen best practices for small farmholders for improving product quality and to supply ecosystem services according to their specific circumstances. The challenge of establishing appropriate breeding and maintenance strategies for diverse farm systems and regional markets is met by multi-actor operations also considering economic, structural and social diversity in participating countries to offer tailored solutions. The holistic approach relies on integrative research of scientists in the fields of animal genetics, proteomics, economy and social sciences. Cutting edge technology such as large scale genomic and proteomic tools will be implemented to enhance genetic progress and to characterize specific properties. Innovative survey approaches will assess the impact of the sector on social acceptance and the needs of farmers. The project will generate novel knowledge and concepts that will be timely disseminated to lead-users such as the breeding and dairy industry, food sector, farmer cooperatives and farmers. A consistent monitoring of the consequences on the different levels when applying new tools or concepts is the key to balance the additional benefit to the sector on the various actors. The trade-off between economic, environmental and social interests will ensure sustainable dairy production, improve animal welfare and help to develop rural landscape.