Stikkord: markedsføring

Willingness to pay and moral stance: The case of farm animal welfare in Germany

| Type artikkel: Publisert studie

Kategori: Distribusjon og salg, Dyrevelferd, Husdyr

This study examines the impact of ethical attitude on the willingness to pay for farm animal welfare improvement in Germany. Little is known about the pluralism of moral attitudes that may exist behind farm animal welfare issues and its relationship to customers' willingness to pay for it. Via a large survey (n = 1334) we are able to identify different moral dimensions by employing validated scales.

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