Padel, Susanne; Rubenstein, Oliver; Woolford, Amelia; Egan, Jim og Pearce, Bruce
Fourteen farmers in England, Scotland and Wales that had undergone an agroecological transition were interviewed in early 2017 using a semi-structured interview case study approach. Answers were analysed, considering mainly two theoretical models of farmers’ decision-making. Key triggers were farmers newly taking over a business or feeling inspired by meeting agroecological farmers. Farmers’ biggest challenges included issues related to people, technical issues, financial and organic regulations. State support measures were often mis-matched to the farmer’s approach which deterred some farmers from submitting applications.